What to Put on Your Press Materials

Content:

(Include images, gifs, video links, etc. where you would like it to be)

When you create press materials for an organization or an event, you want to make sure that you have all of the necessary information on the artifact. There’s at least 9 essential things that you should put on your artifacts like flyers, postcards, brochures, etc..

Some essentials that you should put on your artifacts include:

• When the event is taking place

• Where the event will be hosted

• What the event is and who it’s benefiting

• Who the event is hosted by

• Why the event is happening

• Social media Platforms to let people know that you have social media platforms and that they can find more information on the organization’s social media platforms.

• Pictures, you want to have intriguing and interesting pictures on the press materials to spark interest about the event or organization.

• Contact Information make sure that you have the contact information of who is in charge of the event.

Tips:

• You want to make sure you have the correct place of where the event will be, if there are any changes during before the artifact is sent out, make those changes before the artifact is sent out. If changes occur during or after the process of the artifact being sent out, make those changes and send a new version out immediately.

• Make the sure the press materials are colorful, easy to read, and are relevant to the event. Don’t make the press materials something totally different than what the actual event is.

• Get the contact information of whoever is in charge of the event or organization, whether it is the director of the company or organization or an associate. It’s best to have contact information on the press materials so that if someone has any questions they know who to contact.

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