4 Things To Include To Get More Views
- Sep 15, 2016
- 1 min read
Text:
The most basic thing to include in a news release is obviously the text. The beauty of having just text is that it is the cheapest form of a press release. According to Public Relations Writing and Media Techniques, adding a single photo or video can cost up to $500. The more things you add, the more expensive the press release becomes.
Although keeping it to text only is economical, the downside to having text only is that it is not very eye-catching. Naturally, people would rather read something that has visuals to help enhance the desired message.
Photos:
According to Infographic Online, articles with images receive 94% more views than those without. Essentially, to get views, it is vital that you use photos within your work! People love seeing visual content, and you’re more likely to get those more interested in visuals to look at your content.
Videos:
Videos are all over the place. Your Facebook feed is full of them, Buzzfeed profits off of them and consumers love them. Video has been shown to increase views in a press release by 55.4% in a study by advertising platform Get City Dealz. Including a video allows the consumer to hear and see about a new product, and not just read about it.
Contact:
Including a reference to contact is crucial to the press release. While the view count may not be affected much by this information, seeing this will make the release more reliable and give the viewer the ability to follow up with any questions.
http://www.socialvibesmedia.com/how-to-get-more-out-of-your-press-release-and-increase-views-by-50/
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