How to Create an Effective Online Ad Element
- Nov 28, 2016
- 1 min read
Internet advertising is becoming a new powerhouse in advertising. In 2014 online ads made
approximately 50 billion in revenue.
When making an ad will have good placement. Make sure that the ad reaches the audience you
want it to. Make sure the ad also grabs the viewers’ attention. Make It colorful and easy to
understand but don’t overdo it.
Experiment with your ad see which ad will provide the most views and change the way you sell
the ad. Also give it direction, target something and try to get the ad to accommodate that
target.
Be honest with your ad. Do not try and be the Joker and trick your audience into looking at your
ad. Make the ad clear, don’t make people think too hard while looking at your ad.
Once you find a focus point for the ad try and focus it some more. Keep the ad very focused this
will help engage your viewers. Try and get feedback from your ad to see where to improve.
Finally, sex appeal, using good looking people will get more interest from viewers.
The eight edition chapter 16, Public Relations Writing and Media Techniques by Dennis L.
Wilcox and Bryan H. Reber was consulted for this blog post.
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