The 8 Elements of a Campaign

---

Situation: Recognize the relationship between the organization and the public. Determine if your job is to increase public awareness, advance the organization’s reputation, or attract new customers.

Objectives: Motivational objectives change attitudes and opinions, while informational objectives increase awareness of an issue, event, or a product. Whatever objective you choose, it must be attainable.

Audience: Find your primary target within your general audience. Look for keywords within your topic to help you identify your audience.

Strategy: The direction of the campaign based on research and the audience’s interests.

Tactics: You can execute your plans through tools such as posters, articles, booklets, letters, etc.

Calendar: Key messages should be shared during your audience’s prime time. A working calendar will help you be prepared for the next campaign.

Budget: Most of the budget is from staff expenses, followed by out of pocket expenses. Be sure to set aside 10 percent of the budget for unexpected expenses.

Evaluation: If you have an informational objective, a post-campaign survey is a great method to document audience’s knowledge after the campaign.

#prninja #pr #elements #situation #objectives #budgeting #planning #calendar #strategy #audience #tactics #evaluation #blog #campaign