Public Relations from A-Z
- Nov 4, 2016
- 2 min read
Authenticity is key. Be unique, but don’t ever stray from your true brand identity.
Build your brand. Let the public know who you are and what you stand for.
Celebrities are a great way to create PR stunts. Celebrities already have a huge fan base, so use them!
Design components work together to build your visual brand identity. Keep them professional, consistent and intriguing.
Engagement is more important than followers. Purchased fans are easy to come by, but true success is shown in the interaction you have with your audience.
Free - perhaps the most enticing word you could include in public relations. Audiences will almost always respond positively to it, and will be immediately interested.
Grammar must be consistent. Typos and errors can diminish your credibility.
Hashtags should be used frequently. They are a valuable marketing tool that increases both brand awareness and audience engagement. #prninjas
Infographics are your friend! Use them to convey information in a fun & creative way.
Journalists must be dealt with carefully. Be professional when contacting them, but also remember to be persistent and follow-up all forms of communication promptly.
Know your audience. Always identify your target audience in any Public Relations effort, and tailor your message to them directly.
Listen to any feedback given to you or to your organization. Try to incorporate it as best you can.
Messages are produced 24/7. Successful PR professionals understand why and how they produce their messages.
News releases are mainly written within the PR field. Yes, people do still read news articles, so get your information out to a news outlet quickly.
Organizing meetings and events are an exciting part of the job, but it sure can be stressful! Be sure to give yourself plenty of time to prep.
Publicity photos, publicity photos, publicity photos.
Question what other professionals are doing. Is it working? How can I improve their strategy?
Research endlessly. Before beginning any assignment be sure to familiarize yourself with any required background information.
Search Engine Optimization (SEO) will boost any form of public relations writing. It selects keywords that will generate maximum amounts of search engine traffic. Use it!
Trustworthy PR professionals make successful PR professionals. Building credibility in the industry is one of the most important aspects of Public Relations.
Using direct mail is still effective within the PR career, especially for fundraising letters.
Views. Keeping track of views online is one of your performance indicators.
Websites are a free way to get your organization out to the public in a quick way.
Xenophobia (fear of foreign people) has no place in PR. You must be able to interact with people from all walks of life.
You should exude your passion. If you are passionate about promoting a company, your customers will be more excited about the product.
Zero time to waste! Life in PR is hectic, but accomplishing things is worth it.
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