You said what?!
- Nov 2, 2016
- 1 min read
Everyone aims to get more shares, retweets, and likes on their content. As a PR Professional, your job may include developing ways to get your content shared more, especially in a crisis management situation, or if you are working towards promoting an event.
Below are some words to include for different platforms that are most likely to get your content out there, and invite others to engage with your brand.
An article from Struto (http://www.struto.co.uk/blog/10-of-the-best-words-and-phrases-to-use-if-you-want-more-retweets) lists “Twitter’s Most Retweetable Words”, which includes many different inviting words that encourage post engagement. These words mostly encourage the reader to navigate to other places, such as blogs and listicles.
The most retweetable words include:
You
Twitter, Social Media, etc.
Retweet
Please
Post, Blog, Blog post
Free
Great
How To
Check Out, Help, Follow
10
Postplanner.com (http://www.postplanner.com/get-more-facebook-shares-retweets-using-critical-words/) describes the words that get engagement on Facebook are centered around emotion, discounts, and offers. These reflect what Facebook users respond to, and the kind of content posted on Facebook.
Warns
Inspires
Unites
Amuses
Gives
Offers
Discount
Deals
Amazes
Advises
Instagram generates a lot of engagement from popular hashtags. Webstagram (https://websta.me/hot) lists the top Instagram hashtags, which include:
Love
Tbt
Selfie
Smile
Summer
Picoftheday
When searching for words to use in a LinkedIn profile, there were more results telling you what not to post. Here were some of the words that LinkedIn recommends (https://business.linkedin.com/talent-solutions/blog/2015/01/10-words-you-should-not-use-on-your-linkedin-profile-infographic) to not use in your profile.
Effective
Expert
Innovated
Positive
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