HOW TO EXECUTE AN EVENT PART 1: BEFORE THE EVENT
- Nov 1, 2016
- 1 min read
Planning an event is part of being in PR. However, before the event takes place, there are some things that you should do.
Before the event
Identify your target audience
You should know who you are targeting in order to plan the event with the main focus of that event around them
Select a date
Keep in mind of when you are scheduling your event- ex: around a holiday, other events going on that same day.
Spread the word
Think about what social media you will use to reach your audience ex: Facebook, Twitter, Instagram. Promotion is essential.
Choose a sponsor
Think about who you want to sponsor your event and make sure that the sponsorship intertwines with your clients goals.
Prepare for the worst
Consider things that could go wrong and map out how you would resolve issues. Your job is to fix the problems before they become problems.
Map out a plan
Create a budget, timeline and a checklist.
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