The Do’s & Dont’s of a Brochure
- Oct 17, 2016
- 2 min read
Brochures are used to give out basic information about an organization, a product, or a service.
Whenever an organization needs to explain something to a large number of people - a brochure is the way to do it! Here are the Do’s & Dont’s of what makes a good brochure:
What To Do
Find a Goal & Stick to It
It is very important to figure out what you want your audience to get out of the brochure when reading it. Make a list of the information you need to provide, anything else eliminate.
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Consider Quality of Quantity
Evaluate the importance of the brochure and determine whether or not you will splurge
on light or heavy paper. Heavy paper will easily impress and create an illusion of quality
Use Serif and Sans Serif Fonts
Although many fonts such as Script and Old English. Look unique and appealing they are very hard to read. Consider the reader and make it easy for them by
using Serif and San Serif fonts
What Not To Do
Less is Always More
Avoid adding too much information, a brochure should be direct and straight to the point. A wordy and lengthy brochure is not appealing
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Proofread Your Own Work
Many make the mistake of proofreading their own work and unfortunately do not caught them on time
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Do Not Reinvent the Brochure
People have certain expectations in a brochure – for example the size. Stick to standard sizes such as full page (8-1/2” x 11”) or slim jim (3-2/3” x 8-1/2”) People are not as likely to hold onto odd shapes and sizes.
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