6 Ways To Be A Better Spokesperson
- Sep 19, 2016
- 1 min read
1.Know the organization’s values
You must correctly reflect the official stance of the organization… It helps to be familiar with your organization’s values.
2. Honesty
Always be ethical, even when talking about sensitive or controversial information. An organization that is direct and upfront with the public is more likely to be seen in a positive light. Besides, no one likes.
3.Know how to navigate wormy reporters
If a reporter calls to request an interview, interview the reporter first. Always stick to your talking points and make sure your responses leave no room for the reporter’s imagination to run..
4.Be quotable
Speak briefly when responding to reporters, getting your key points across in the most direct and concise way possible. Nobody wants to listen to rambling. And the better your quotes are, the better your chances are of getting them published.
5.Speak conversationally and be personable
The public needs to know you’re not a robot, but are a human being with thoughts, feelings, and a personality. Keep it professional, but also know the time and place to add in personal stories.
6.Don’t get involved in human trafficking…
A spokesperson is the forefront image of an organization, so make sure that image is a positive one. One of the quickest ways to ruin an organization’s image is finding out the company’s beloved mascot got arrested for cocaine possession.
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