9 Ways to Create News
- Sep 16, 2016
- 1 min read
Special Events
Don’t keep throwing the same event repeatedly for the sake of ease. Use creativity when making an announcement or celebrating a milestone. This will solidify your brand identity and keep guests interested.
Contests
Follow the tried-and-true saying “If all else fails, sponsor a contest.” People love to win free things, and they will be more interested if you offer them enticing prizes.
Polls & Surveys
No one wants to fill out a ten minute survey. Keep it real, simple, and short. The best surveys should be relevant and presented on a timely manner.
Top 10 Lists
Top 10 Lists are everywhere because they are so successful. Don’t change something if it works.
Product Demonstrations
The purpose of a product demo is to have consumers or media representatives actually see how a product will work. Have confidence! Have fun!
Publicity Stunts
Publicity stunts can be very useful and effective when they are creative and visually appealing. They often get extensive media coverage as well.
Rallies and Protests
Creating a rally helps to publicize your cause, but it also can create conflict if in the form of a protest. Whichever happens, be sure there is decent media coverage to let all voices be heard.
Personal Appearances
Not only can a personal appearance by a celebrity, or CEO be newsworthy, it can also bring more people to your event or draw in more viewers. Basically, it’s a win-win situation.
Awards
Lastly, you can generate news by giving or receiving awards. By honoring individuals, you have the opportunity to gain media coverage and support from others.
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