THE 10 BEST PR STUNTS OF THE 2000’s
- Sep 22, 2016
- 2 min read
1. Beyoncé Unexpected Album Release, 2013
One of the most dramatic PR stunts in music production is credited to Beyoncé, who shocked the world in 2013 by releasing a new “visual-album” simply titled Beyoncé with no prior warning. When asked, the artist said that she wanted the album to be released on her terms, without media involvement, as a personal message directly to her fans.
2. Kanye Interrupts Taylor, 2009
In 2009 at the VMAs Kanye West interrupted Taylor Swift during her acceptance speech saying that he thinks Beyoncé had one of the best videos of all time.
3.Miley Cyrus & Robin Thicke at the VMA’s, 2013
The “Blurred Lines” performance at the 2013 VMA’s caused such a public controversy that it became a turning point in Miley Cyrus’ career. After twerking and crude gestures, the scandalous performance led Cyrus to soar down a new music path, and left Thicke behind in the dust.
4.Lady Gaga Rocks A Dress of Raw Meat, 2010
One surefire way to make heads turn at the VMAs? Show up in a dress made entirely from meat like Lady Gaga did in 2010. The outfit, made by Los Angeles designer Franc Fernandez, weighed about 40 lbs and included a dress, laced wedges, and a matching purse all covered in some form of animal flesh.
5. Chevrolet Emoji Press Release, 2015
Forget about actions speaking louder than words, according to Chevrolet, emojis apparently do too! The 2016 Chevy Cruze was introduced in a press release made entirely of the small images. Readers were challenged to decode the message’s meaning and share it using the hashtag #ChevyGoesEmoji. The alphabetical press release was sent out the next day.
6. Jake from State Farm, 2013
The State Farm Insurance Ad featuring Jake from State Farm was an instant classic. Jake’s presence on social media helped the commercial gain momentum, which helped the company’s overall PR and image.
7. 7-11 Slurpee Stunt, 2010
7/11’s PR stunt for Bring Your Own Cup Day has created a lot of buzz over the years. There are tons of commercials and video footage on the news about the different size cups, buckets, hats, and even pots that were brought in for a Slurpees.
8. Kim Kardashian’s 72 hour marriage, 2011
When Kim Kardashian and Kris Humphries requested a divorce 72 hours after getting married, the media went into a frenzy. Many people believe that the entire marriage was a PR stunt, while Kim says she was simply trying to please the public.
9. Bald Britney Spears, 2007
In 2007, Britney shaved her head and the press claimed that she would do anything for media attention, especially since her days of fame were numbered. Britney’s agents waived off what had happened as enragement, however, in court, her lawyer stated that she shaved it to cover any trace of drug use.
10. Joe Jonas and Demi Lovato’s Relationship, 2010
In 2010, Joe Jonas and Demi Lovato started dating around the time that the Disney movie, Camp Rock was set to premiere. Joe Jonas confirmed that he was approached by Disney to date Demi to bring in ratings for their upcoming movie together.
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